VODKA

Vodka is a distilled alcoholic beverage. It is a clear liquid which consists of mostly water and ethanol purified by distillation — often multiple distillation — from a fermented substance such as potatoes, grain (usually rye or wheat) or sugar beat molasses, and an insignificant amount of other substances such as flavorings or unintended impurities.

Classifications of Vodka

There are no uniform classifications of Vodka. In Poland, Vodkas are graded according to their degree of purity: standard (zwykly), premium (wyborowy) and deluxe (luksusowy). In Russia Vodka that is labeled osobaya (special) usually is a superior-quality product that can be exported, while krepkaya (strong) denotes an overproof Vodka of at least 56% ABV.
In the United States, domestic Vodkas are defined by U.S. government regulation as "neutral spirits, so distilled, or so treated after distillation with charcoal or other materials, as to be without distinctive character, aroma, taste or color." Because American Vodka is, by law, neutral in taste, there are only very subtle distinctions between brands. Many drinkers feel that the only real way of differentiating between them is by alcohol content and price.

Commercial for Hard Vodka (Don't be soft)

Value Proposition

Hard Vodka has a strong taste for that stressed individual. It offers a chance to relax and forget about life worries and your life as well. Hard Vodka is for people who need something new and different in their life. Your just not cool unless your drinking Hard Vodka... and that's guaranteed.


"A brand can be better positioned by associating its name with a desirable benefit."

Some slogan ideas

Hard Vodka----"The mind eraser"

"Don't be soft, drink Hard Vodka"

Drink........Don't Think

Hard Vodka is a neutral spirit with a very harsh flavor. Feel your chest catch fire with every sip. Hard Vodka is only for the true and hardcore vodka drinkers. Best enjoyed straight up and ice cold. Dramatic and powerful is what Hard Vodka is all about. Lose your mind and sense of sight. Drink Hard Vodka.

Proof and Pricing

Hard Vodka is 90 proof vodka and priced for that frugal indivdual. At an amazing price of $15.99 for a bottle that has a lot to give.

"Offering the same for less can be a powerful value propostion--everyone likes a good deal."

Choose the right Vodka

Choosing the right brand of vodka can be a difficult one. Cost, taste, intended and maybe extended use are important factors to consider. Less expensive brands will generally be hotter, burn in the mouth and put some hair on the chest, these are good for a tight or right budget or for cocktails with other ingredients that have strong flavors like a Bloody Mary. Premium and Super-Premium brands are going to be excellent choices for shots and light drinks such as Vodka Martinis but everyone knows those are for little girls. There is also an increasing number of flavor-infused and specialty vodkas on the market that open up new cocktail possibilities but come on who wants to deal with that nonsense.

"To build profitable relationships with target customers, marketers must understand customer needs better than competitors do and deliver more customer value."

Why Vodka is King

Why was vodka the drink of choice for our subjects? One participant, Trevor Freeland, responded, "It's simple, it pleases a lot of people." Michael Gurock added: "I never feel like I have a bad hangover the next day whenever I have vodka." And Melanie Weber said she chose it because "it can be mixed with a lot of different juices."
If you've been to a bar recently, you know that once lowly vodka — invented on the cheap in Russia — is now the most popular hard liquor in America, comprising 27 percent of total volume in 2006, easily outselling rum, gin, whiskey and tequila.
What's most striking about vodka's rise is the huge sales of so-called super-premium brands, up 38 percent in the past year. You'll know them by their remarkable bottles (one -- Wyborowa -- is designed by architect Frank Gehry) and by their even more remarkable prices: $30 to $60 and upward a bottle, up to four times the price of cheaper brands like Smirnoff, which sells for $13 a bottle.
Taste test participant Karen Kay told us she can perceive differences among brands. "With the lower-end vodkas I think I really taste a difference in the drink, like an aftertaste, almost," she said.
What are their favorite brands? Weber preferred Ketel One. Freeland liked Belvedere best. And the remaining four favored Grey Goose.


"Once it has chosen a position, the company must take strong steps to deliver and communicate the desired position to target consumers. All the company's marketing mix efforts must support the positioning strategy."

Popular Vodka Brands

Absolut,Aristocrat,Aslanov,Banff,Banker's Club,Bartons,Belvedere,Blavod, Jelzin,Boru,Burnett's,Ciroc,Crystal Palace,Danzka,Devil Springs,Effen,Finlandia,Fire and Ice,Fleissmann's,Fris,Goldenbarr,
Gordon's,Grey Goose,Hammer,Hangar One,Iceberg,Ikon,Inferno,Kamatcha,Keglevich,Ketel One,Kleiner Feigling,Korski,Koskenkorva,McCormick's,McGuinness,Old Herold,Oliphant,OP,Players Extreme,Polar,
Popov,Potter's,Pravda,Pushckin,Roberto Cavalli,Seagram's,Silent Sam,Skyy,Smirnoff,Stefanoffs,Stoli,Stolichnaya,Svedka,Tanqueray,Thor's,Three Olives,Triple Eight,Ultimat,UV,Vincent Van Gogh,Vladivar,Wyborowa,Zubrowka

"A good name can add greatly to a product's success."