Choosing the right brand of vodka can be a difficult one. Cost, taste, intended and maybe extended use are important factors to consider. Less expensive brands will generally be hotter, burn in the mouth and put some hair on the chest, these are good for a tight or right budget or for cocktails with other ingredients that have strong flavors like a Bloody Mary. Premium and Super-Premium brands are going to be excellent choices for shots and light drinks such as Vodka Martinis but everyone knows those are for little girls. There is also an increasing number of flavor-infused and specialty vodkas on the market that open up new cocktail possibilities but come on who wants to deal with that nonsense.
"To build profitable relationships with target customers, marketers must understand customer needs better than competitors do and deliver more customer value."
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16 years ago
1 comment:
Evaluation Alternatives
“The marketer needs to know about alternative evaluation – that is, how the consumer processes information to arrive at brand choices.”
Good information on choice. The consumer is hit from many different angles regarding products. Your post is very easy to understand and is clear about its message.
Armstrong&Kotler chap.5 pg.147
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