Hard Vodka has a strong taste for that stressed individual. It offers a chance to relax and forget about life worries and your life as well. Hard Vodka is for people who need something new and different in their life. Your just not cool unless your drinking Hard Vodka... and that's guaranteed.
"A brand can be better positioned by associating its name with a desirable benefit."
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3 comments:
Hey, I see the blog is coming around. I look forward to seeing more content.
"Companies today realize that they cannot appeal to all buyers in the marketplace." Armstrong & Kotler, Ch6 - P.167
You certainly don't try to appeal to everyone! You have a very particular type of person in mind, and well described!
Interesting but effective marketing strategy. It seems that the worse the economy gets the more you'll sell!
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